The visual inspiration which I want to focus on is inspired from the video ‘I’m On’ by Trae Tha Truth. The clean text upon a blue sky background brings such an intense amount of contrast and a really great professional look.
Also, another aspect of music video that inspires me, is the use of text motion effects on screen, some great examples are Sway Dasafo’s video Level up and Chamillionaire’s recent mixtape videos. All the text is really dynamic and at the same time it is easy to read and engages the audience which makes the time fly by as you watch.
Sway – Level Up
The text effects within this video are really fast paced and engaging, coming from all different types of angles and speeds to suit the rapping.
Chamillionaire – On My Way
This video has a 3D car which is the central focus of the video as the text flies by. The contrast of dark colours and white text really bring out a professional feel in this video.