Persuasive Narrative – Implementation

Stephan Fry once said: “The scariest moment is just before you start”

The next video is a very similar idea to what I have in mind for my video and was a video done by a friend in London who is a photographer and is really into film production and editing.

Here is his film called ‘Take a Minute’ which has a very similar theme to my idea. Persuading the audience to take a minute and think about where their life is going in the midst of all the chaos and imbalance.

Take a Minute

The audio track used for this video was also done by a friend of mine. I asked the same guy to create an audio track for my video too and he agreed to make one and that track will be used within my final piece.

I previously went to Leeds to visit my girlfriend. As I was there, I made a filming schedule of how I was planning to tackle getting the main footage I wanted. The main footage I was looking for was first person perspective walk as well as anything that would relate to my script which is:

Where is your life going right now?
How many steps have you taken in your life?
Where will those steps take you on your way?
On your way to what?… what is waiting at the end of the road?

In life, you have the opportunity, the chance, to choose where you will walk.
To choose which path you will take.
Does it lead you to the dark? Or does it lead you to the light?
Watch your step, you might fall along the way.
But don’t worry, when you fall over…it’s ok… just get back up, brush it off and walk again.

Wherever you go… whatever you see… whatever you do… think about where you are going.
As every step you take, leads you to your destination.
Where do you want to be?….

The filming in Leeds turned out to be quite successful, bellow are some images of the footage taken on camera. Also on my way back to Dundee, I managed to show my travelers route and take some footage also.

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Persuasive Narrative – Inspiration 2

A lot of the direction of a certain film is developed by your initial inspiration, that is what carries forth your whole video and transcends that barrier to reach your audience.

The big task as hand here is to try and develop a style that can be received well and at the same time leave a lasting impression. Particularly with a persuasive video that tries to either sell a point of address a point throughout.

The next video I found was quite a good point of inspiration. As it used low quality webcam footage of people being told they won a life changing opportunity and you get to see their reactions. It is quality without quality.

Creating Life-Changing Opportunties

Researching first person perspective examples, the following videos really immerse you into the life of the person in perspective and really touches the audience with the feelings of familiarization.

Last Day Dream

NIKE: TAKE IT TO THE NEXT LEVEL

NIKE: Make It Count

Persuasive Narrative – Inspiration

I found some further inspiration, some inspiring videos and also Christian videos which have a lot of professional creativity within them.

The one bellow is called ‘You’re Revolutionary and talks about how you have the potential to become great with reference to the bible. The dark text and white background really make it seem clean and clear.

You’re Revolutionary

Another video called ‘God is Faithful’ uses a great deal of motion tracking all throughout and achieves a great amount of realism with the text and the walking characters. The walking aspect also catches my eye.

Another video that particularly gained my interest was a short video about how video games ‘waste’ your life when played excessively and the person in the video tries to persuade his audience to really think about how much video games you play, as well as how much facebook you use.

Life Changing Video Games

The flash animation he created is another angle in creating your own media experience.

Another video that personally inspires me everyday to try harder at university and to try and do my absolute best in any given situation, for the sake of my family and friends, to not let them down. The preacher Eric Thomas’s speech is overlayed with an athlete in training. It is really inspiring.

How Bad Do You Want It? (Success)

Do you want to succeed as much as you want to breathe? that is the persuasive spin and the hook that gets the audience. It really has a lot of impact in such a short video, although the music track in the background does help.

I am a Champion

This is another video that has a great impact, this shows how much influence the background music has on changing the feel of your video, so without a doubt the audio is something that should be looked into beforehand.

Persuasive Narrative – Style

The visual inspiration which I want to focus on is inspired from the video ‘I’m On’ by Trae Tha Truth. The clean text upon a blue sky background brings such an intense amount of contrast and a really great professional look.

Also, another aspect of music video that inspires me, is the use of text motion effects on screen, some great examples are Sway Dasafo’s video Level up and Chamillionaire’s recent mixtape videos. All the text is really dynamic and at the same time it is easy to read and engages the audience which makes the time fly by as you watch.

Sway – Level Up

The text effects within this video are really fast paced and engaging, coming from all different types of angles and speeds to suit the rapping.

Chamillionaire – On My Way

This video has a 3D car which is the central focus of the video as the text flies by. The contrast of dark colours and white text really bring out a professional feel in this video.

Persuasive Narrative – Origin

To start off with my inspiration, I stumbled upon the video:

The video is by a Christian group trying to witness to their audience about God. It strikes me so much because it really displays so much emotion and so much contemplation within such a short clip of only 2 minutes long. The impact is so strong because of the relatable footage of the different scenes of the persons life. This really inspired me to do something similar and to try and experiment with hitting a chord with the audience in such a small slot of time.

Advanced Visualization 5

Finally, the last step, other than the voice syncing the vocals, was the editing of sound. I noticed as each sound was put in, the animation came more and more to life, it comes to show how important the sound in any given form of entertainment is. Overall I am quite pleased with the end result although it was a lot of investment and learning, I feel that 3D animation is thoroughly enjoyable once you know the basic ins and outs.